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Generating a Marketing and Introduction to Paid Media Guideline
Content Tags: [Paid Media Guidelines] [Digital Marketing Budgets] [Release Campaigns]
what did They need?
what did They need?
Fairer Games are approaching Marketing in the right way. Early into the process of development, they are already preparing for how to position themselves and their products, ahead of the launch of their product Brewess.
Robin, the Founder, wanted to understand the depths of Branding, Marketing Strategy and Paid Media for the build up and launch of her game. She reached out to Shufan for help creating a guideline document, highlighting the important aspects and Strategy along the timeline of her games launch.
What did we do?
What did we do?
After a conversation with Robin, we audited Brewess' features and existing strategy to understand the key pillars of it's identity and product.
We then compiled a set of guidelines and critical questions for Fairer Games. After crafting a base Marketing Strategy document, we sat down with Robin again and continued building, updating and tailoring the Marketing Strategy to best fit Brewess' launch needs.
The end product enabled the Fairer Games team to understand who their audience is, where they could be found, how they could best reach them and what messaging would work best to convert them into customers.
What did we learn?
What did we learn?
Working closely with Fairer Games and Robin has given us a fantastic opportunity to work alongside a product that celebrates and highlights Diverse, Inclusive and Empowering stories.
We collaborated with Robin to build a document that will help enable them to grow and develop Brewess with effective marketing in mind, increasing their outreach and potential!
Want to know more?
Want to know more?
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