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This case study is comprised of work completed by Matt Edwards whilst contracted to Raw Fury
what did They need?
what did They need?
With the leadup to launch on Cassette Beasts, Raw Fury wanted to understand the impact of advertising campaigns on Wishlists, and whether we could profitably increase the number of Wishlists and expected sales.
If results were strong, we wanted to increase spend and drive consistant traffic through to enable high rates of Daily Wishlists in the leadup to launch, and continue on with successful campaigns into the first week of launch.
What did we do?
What did we do?
Whilst running campaigns across multiple platforms, we delved into conversion metrics for Wishlists, creating a data flow where we analysed performance and tracked Wishlist performance alongside platform spends to determine performance and results. With some deeper analysis we were able to generate a conversion rate and value, and used this to enable successful campaigns further.
With these campaigns we were able to increase Daily Wishlists by an additional 70%, and aided Cassette Beasts to launch with fantastic results.
What did we learn?
What did we learn?
Steam data analysis is tough, without knowledge of how to navigate and break down the data its hard to understand User Journeys, UTM tracking and Conversion Metrics. Working around these with an analytical mindset however, enables you to drive reliable estimations of performance.
Want to know more?
Want to know more?
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