Large parts of the success of the marketing campaigns here related to the early approach to building up momentum. We started with pre-release campaigns months before release, testing audiences and creatives to understand what best resonated with the target audience. We ran targeted ad campaigns at users who attended gaming events where the physical demo was present, establishing and identified audiences that would interact well with seeing an ad, and drive meaningful conversions. 

Through optimisation of month long campaigns we had lots of data to enable us to be successful, and were proud to be a part of the launch and success of Dome Keeper.

Ongoing and early campaigns can really enable huge success for a launch, building up towards Launch across multiple months with extended “Always On” campaigns and trying to use new channels enabled us to understand early on what messaging, videos and creatives as well as platforms resonated best and drove the best results, from here on optimisation allowed us to target those audiences more heavily, and get more value for every investment made into Digital Marketing.

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