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Breaking above the competition of NextFest and Steam Sales is tough, but with planning and strategy it's easy to make a difference the Steam Algorithm will notice!
Here are some easy steps you can take to enable your games success:
Increase Your Pages Traffic
Increase Your Pages Traffic
Driving more users through to your store, both through organic and paid means will help improve your page drastically. Having users engage more with your page shows steam you have something interesting they should want to show off. Events like NextFest help with this organically, but putting some paid traffic behind your paid through Digital Marketing campaigns can really help it flourish even further both during and after the events.
Update your store assets:
Update your store assets:
Play around and do some A/B testing! What images work best where, which videos do people interact the most with, do you have a livestream you can repurpose to during the event? All these factors can help you stand out from the crowd, and a regularly updated and maintained page, along with tracking and reporting can improve your traffic tenfold!
Adjust your Steam Page:
Adjust your Steam Page:
Similar to the above, restructuring or adding more information to your Steam page can help boost the algorithms view of your page. But whilst updating Assets is one approach, shifting the games alignment and tags can also be of benefit. This can be a bit complicated at times, but rest assured we’re here to help if you need support!
Track your data!
Track your data!
Finally the core point in all learning and evolution, tracking that data. With bespoke reporting you can really get a great understanding of the impacts the changes you make can drive, and how you can continue evolving in the right direction.
With all these topics in mind, and with an understanding of the Steam Algorithm and Data Driven results, you can really make a difference in improving your games visibility during core events and sales.
If you're looking for support for these events or future marketing beats, reach out to us today to start a conversation!
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