Decoding Advertising Budgets

How to Advertise your Games

Are you struggling to navigate the vast landscape of advertising platforms for your games promotion? Choices like TikTok, Reddit, and Meta each offer unique advantages and challenges. Deciding where to allocate your resources and how much to spend can be daunting.

These platforms operate on a machine learning approach where you input a budget along with specific targeting criteria, such as age, interests, and preferences and then the platform's machine learning algorithm strives to showcase your ad to individuals who align with these characteristics, within the budget you've put in.

How does TikTok show my ads

In the initial days of your campaign, the algorithm identifies potential viewers based on broad categories within your targeting. It might start by targeting just male users, and then if it observes higher engagement among those who are both male and fans of anime, it refines its focus accordingly. This process of optimization and self-improvement by the machine learning algorithm is crucial for enhancing the effectiveness of your campaign. However, achieving meaningful results and surpassing the learning phase to reach the most relevant audience requires an investment of time and budget.

How Much should I spend on Ads for my game

Based on our observations, the absolute minimum spend for a campaign falls in the range of £800-1,000. This budget, spread over around two weeks within one platform, allows the platform sufficient time to optimize and fine-tune your campaign effectively. Anything less than this may result in a partially optimized campaign, while allocating more budget and extending the duration increases the likelihood of finding the right users at the right cost as well as providing more options in terms of additional platforms to test.

In summary, understanding the dynamics of advertising platforms and their machine learning algorithms is crucial for a successful game promotion campaign. Investing adequately in both time and budget can significantly improve your chances of reaching and engaging with your target audience effectively, but we hope this article helps shed some light on how you can be defining budgets for how much to spend on marketing when launching a game.

Still want to know more?

With these tips and tricks in place, it should give you some good direction on how to approach marketing on each of the specific platforms.

If you're curious about how else you can be levelling up your approach to Marketing your game, reach out to us today and we can chat about how we might be able to help.

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