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Digital Marketing for Indie Games can be a really intimidating scene. You see games advertising agencies working across the web on social media and on your favorite video media sites, but understanding how to advertise games with an ethical and human first approach requires a lot of industry knowledge.
At Shufan Media we want to make Indie Games Marketing easy, with a combined total of over a decade in the Video Games Advertising industry, both Matt and James saw that there was an overwhelming range of topics and knowledge Indie Developers were faced with when it came to launching their products. From PR to Creative Services, Sales and Social Media to our own Digital Marketing Scene, the amount a small team has to be handling is really overwhelming. Not to mention the depths of Steam Page Optimization, Steamworks Analysis and Sales Reporting that comes from launching a game on Steam.
Building Bridges not Fences:
Building Bridges not Fences:
If you’ve got an analytical brain, love a spreadsheet and can stomach digging into Steamworks backend, there are some basic reports and data tracking you can implement into your work.
Keeping an eye on changes in performance manually is a laboursome task but it can give you a strong idea of how your campaigns are impacting performance across key beats. Measuring the rate of traffic coming through to your page and analysing the growth rates between campaigns, organic beats and other avenues can allow your page to grow and develop, and enables further optimisations through A/B testing.
Education, Information and Access:
Education, Information and Access:
We founded Shufan Media with the goal of educating and informing Indie Developers around how to market your Indie title. And to be the support system to guide you through the first steps, becoming a Games Marketing Agency that truly is invested in your growth and evolution. By being a proactive, educational and informative Gaming Agency, we really do hope that we can grow to become one of the Best Digital Marketing Agencies for Gaming, and a trusted resource support for Indie Game Developers.
There are articles on our website already expressing how we’re going to be consistently an Ethical Digital Marketing Agency, and working with small teams, Indie devs and solo creators means being open, honest and clear in our communication, as well as focussing on the human side of marketing. Understanding the products we work with, their audiences, their goals and breaking down how we can achieve them are a core part of our introductions to you and your products.
Want to learn more about entering an online marketing space? Reach out to us today to discuss how we can help you with your Marketing!
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