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Less than 10% of Steam users are logged in on Steam on their web browsers. Less than 10%!!! Steam added UTM tracking to their store pages in 2021, Steam added UTM tracking to their store pages in 2021, but as a tool it doesn't give an accurate estimation… So how can we measure our impact?
Less than 10% of Steam users are logged in on Steam on their web browsers. Less than 10%!!! Steam added UTM tracking to their store pages in 2021, Steam added UTM tracking to their store pages in 2021, but as a tool it doesn't give an accurate estimation… So how can we measure our impact?
At Shufan Media we employ a number of strategies to measure the success of our campaigns, bringing accuracy and value to the work we do as a Games Digital Marketing agency.
🏠 In-House Data Modelling:
🏠 In-House Data Modelling:
If you’ve got an analytical brain, love a spreadsheet and can stomach digging into Steamworks backend, there are some basic reports and data tracking you can implement into your work.
Keeping an eye on changes in performance manually is a laboursome task but it can give you a strong idea of how your campaigns are impacting performance across key beats. Measuring the rate of traffic coming through to your page and analysing the growth rates between campaigns, organic beats and other avenues can allow your page to grow and develop, and enables further optimisations through A/B testing.
😀 Sentiment Tracking:
😀 Sentiment Tracking:
Measuring the sentiment of your engagement is key. Comments, Likes and Views can be a simple way to understand whether you’re reaching the right audience and individuals. If Impressions are high but all the comments are off-topic or out of tone, then you have your direction for growth!
💹 Market Analysis:
💹 Market Analysis:
Whilst running campaigns, understanding each marketing platform's benchmark performance rates can really give you insight into whether the campaign is producing true value or not. If you’re seeing clicks drastically over or under the average industry benchmarks for cost on a platform, alarm bells should be ringing. The data behind the marketing campaigns across CPM, CPC and CPV is valuable if you can break it down and measure against industry benchmarks!
Steam has announced that they’re working on new Marketing Tech to track conversions in a better way, but until then how do you measure success? Do you use a market tool or in house strategy? If you want to understand more about any of these core points, you can arrange a consultation today.
We are a Dedicated Digital Marketing Gaming Agency, with deep understanding of the market, its platforms and products. Contact Us today for more information.
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