2023 was the founding year for Shufan Media! We started our adventures in June and have been working hard to support the industry with hands-on guidance, free consultations and informative reporting across Product and Digital Marketing.
We’re really proud of the foundation we’ve built and how far we’ve come this year, and are excited to expand the impact we’re having even further in 2024!
Throughout 2023 we've worked with some fantastic partners. Our work has ranged from Digital Marketing and Media Buying campaigns for Game Launches and Key Beats with incredible games like Kingdom 80s, Dome Keeper and Fights In Tight Spaces, to supporting the Marketing Strategy of fantastic games like Brewess and Deep Space Tavern.
Alongside our work helping generate resources for our clients, we also began our first Charity Partnership with Safe in Our World.
Collaborating with Safe in Our World, Shufan aim to help improve education and awareness around Mental Health in the Games Industry. This year has already been filled with educational and informative resources provided by Safe in Our World to help ensure that the work we do is handled with empathy, awareness and respect.
Starting a business is no easy feat! Finding clients, partners and setting up ourselves to showcase and communicate our transparent and ethical approach has taken time to develop. But even with a difficult year for the Games Industry, Shufan has been able to partner with fantastic teams to help build a foundation for ourselves as "The Ethical Marketing Agency in Games."
Our goal remains to be a Proactive, Transparent and Responsible partner to all our clients, leading you through the world of marketing and developing sustainable growth. We're all about clear, ethical and impactful wins for our brands.
So what will 2024 hold for Shufan Media? We're hoping to scale up our operations, and work alongside more Partners to share and develop industry resources to be more transparent, available and easy to understand. But what does this look like?
We want to help you! For Indies, Brands and Publishers looking to understand Marketing in the Games Industry, we'll be offering Free Consultations throughout 2024!
If you're releasing, developing or supporting an already released title, we have great support to spotlight and showcase your products.
Throughout 2024 you'll find us at tons of events, from meets at Develop, EGX and other gaming events, to a range of Fundraising and Educational talks we'll be part of throughout the year.
Keep an eye out for us and always feel welcome to come say hi!
Collaborations with Charities will continue to be a core value to us throughout 2024, as well as further developing and expanding the partnerships we have.
On top of that, additional resources are currently in development for collaborations with Universities and Game Development Students!
Setting up a new business in the current market takes a lot of hard work, drive and passion for doing good work. It also takes help and support from our network and industry peers!
Our work wouldn't be possible without the fantastic testimonials, support and encouragement we've received from Clients, Peers and Industry professionals. So to anyone who has helped us along the way, or anybody reading this, thankyou for taking the time to be a part of our journey.