TikTok Advertising

So you want to know How to Advertise on TikTok? With over a billion users it's no surprise that the platform has grown exponentially since its conception in 2016. Nowadays it's the platform to go to for brands looking for low-cost exposure, and rapid growth, but there are some things you should keep in mind when expanding on to the platform.

Creativity is key, since TikTok is a creative platform. You can’t get away with throwing your old trailers at it and calling it day. But with some snappy edits and forward thinking you can design optimal Creatives that work on both an Organic and Paid level. So what is important to keep in mind?

Video Formatting:

9x16 is the BOSS on TikTok, since TikTok is a Mobile focussed platform. Whether you have the tools in house to make an awesome edit in this format, or the know-how to adapt a 1x1 asset to look just as snappy, the formatting is really important to give the viewer the best experience of your video. Keep an eye on the Safe Zones, where the buttons and UI overlay the asset, and make sure everything is legible and you’ll be well on your way.

Video Duration, Keep thier attention!:

You’ve not got long to keep their attention! We see it everywhere nowadays in Movie trailers that there are mini-flashes of the trailer at the start to get your attention and hook you in. This is because the first 3 seconds of a video are the hook! Show something cool, have some awesome sound or music, and really make sure you give your all to that 3 seconds and the rest will follow.

Sound and Audio:

Forget Formatting, Audio is the NEW BOSS in town. TikTok is one of the few platforms out there that autoplays sounds. And whilst visuals are very important, people process the sound they’re hearing first, so if you only have audio of Frank from the office chatting over the asset as if he was telling you another fishing story, it wouldn’t hook people in the same way an excited, energetic voice over would.

Once you have your assets set, TikTok is structured in a way which will feel familiar to other platforms you’ve used before! Focussing on CPI, CPC and CPM will give you good direction, but teaming up with your social team to monitor the organic impact will give you an extra edge!

If you’re looking to expand into the world of TikTok, and want some guidance, reach out to us today at info@shufan.media

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